Hey, I Am
Baccalaureate in Humanities (2015)
Bachelor's Degree in Law in French (2019)
Data Analyst (2023)
UBG (2024-2025)
I manage and optimize all digital marketing operations, assisting Moroccan and international businesses in expanding into the U.S. and Moroccan markets. My responsibilities include creating websites, managing PPC campaigns on Google Ads, Bing, and Meta Ads, and executing both online and offline marketing strategies. I also specialize in SEO, content marketing, email automation, and CRM management, ensuring high engagement and conversion rates. Additionally, I lead data scraping and cold call operations to enhance marketing efforts and decision-making processes.
Path Accountants LTD (2023-Present)
I launched and optimized paid advertising campaigns on platforms like Google Ads, Bing Ads, and Meta Ads, driving substantial growth in traffic and conversions. I conducted in-depth market research to identify target audiences, analyze competitor strategies, and stay ahead of industry trends. Additionally, I created and optimized the company's website, ensuring it was user-friendly and provided an excellent user experience. By regularly updating the content and monitoring digital marketing performance metrics using tools like Google Analytics, I provided actionable insights that resulted in enhanced site visibility, higher user engagement, and considerable business growth.
IS Digital (2025-Present)
As a Digital Campaign and SEO Manager, I drive results through strategic management of paid advertising campaigns and SEO optimization. My work focuses on maximizing ROI, enhancing brand visibility, and delivering data-driven insights.
Increased campaign ROI by 20% through optimization of Google Ads, LinkedIn, and Meta campaigns.
Skills: Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, SEO (Ahrefs, SEMrush), Excel, Data Reporting.
Earth.be / Gaele X / Yolk Advisor (2025-Present)
As a Lead Generation Specialist, I managed the entire lead generation process, collaborating closely with the sales team to convert prospects into qualified leads. I was responsible for identifying new business opportunities, handling lead qualification, and solving challenges to ensure a smooth handoff to sales.
Skills: Lead Qualification, Sales Coordination, CRM Tools, Communication, Problem Solving, Process Optimization.
Second Language
Second Language
First Language
Basic
Yassine's straightforward approach and practical solutions bring immense value. Trustworthy and highly skilled, he helped me start new businesses and increase my earnings significantly. An invaluable asset to any project.
Yassine's digital marketing strategies have given our restaurant a significant boost. His social media campaigns brought in more customers, and we saw a noticeable increase in reservations within just a few months. He is straightforward and reliable, making him a great partner.
I wasn't expecting Yassine to be so professional, but once we reached out to him, he continuously amazed us with his versatility. From one business, we now trust him with three.